The RAD style guide

The RAD style guide

This guide is for staff and other suppliers who produce communications for the RAD. It clarifies common points of editorial style to make sure that we are consistent across the materials (online and printed) that we produce.

These pages cover some of the principles that we should follow and techniques we can use to ensure a common writing style. They also contain an alphabetical list of spellings and presentation of particular words and phrases, with a section on clichés, buzzwords, and jargon. You will also find a glossary of abbreviations and acronyms widely used in RAD communications.

If you have any questions about the RAD style, or think we should add something to the guide, let us know at marketing@rad.org.uk.

Last updated 02/03/25

International use

This guide has been produced by RAD headquarters for communications written in the UK. Principles, techniques, spelling and presentation differ around the world. If you are producing communications in another country, use this document as a guide, and follow a consistent style appropriate to your location.

Contents

Capitalisation

Capital letters disrupt the flow of text, making the copy harder to read. Therefore, minimise capitalisation and use sentence case where possible. See ‘Specific spellings and usage’ (below) for capitalisation of specific terminology.

Job titles

Headings

Dance genres

Bullet points

Completing a sentence

Stand-alone sentences

Lists

Bullets-within-bullets

The same rules apply to lists within bullet points. However, use an en-rule (–) or a different style of bullet for sub-points. Keep it consistent within the document.

Punctuation

Quotation marks

Parentheses (brackets)

Apostrophes

En-rules/slashes

Exclamation marks!

Double spacing

Full-stops

Colons and semicolons

Colons

Semicolons

e.g. To be a ballet pianist you need: long fingers; the ability to sight-read music; and a great deal of patience.

Numbers and dates

Spelling out numbers versus using numerals

Dates

Times

Fractions

Spelt-out fractions should be hyphenated, e.g. ‘Three-quarters of the dancers were Australian.’ Fractions with whole numbers are best expressed as numerals, e.g. 2½ (rather than two and a half). Avoid mixing fractions and percentages where possible.

Text treatment (bold, italic, etc.)

Emphasis

Italics

Captions

Alignment

Special symbols

Use Silver Swans® in titles or on the first mention, but not throughout the text.

Spelling variations

A few examples of common variant spellings:

See Specific spellings and usage for more guidance.

Syntax

Syntax is the way in which we organise words and phrases to create well-formed sentences. As such, here are a few useful rules to help make yourself better understood.

Infinitives (and when to split them!)

That/which

‘fewer’ or ‘less’

‘a’ or ‘an’ before H?

and/or

Singular or plural

For example, ‘The Royal Academy of Dance is one of the world’s most influential dance education and training organisations. It has a long history of improving dance training standards.’

Special symbols

Note that © is inserted full size, but ® and ™ is in superscript.

Singular or plural?

The Royal Academy of Dance, the Academy, and the RAD, like other organisations, should be regarded as singular nouns.

For example, ‘The Royal Academy of Dance is one of the world’s most influential dance education and training organisations. It has a long history of improving dance training standards.’

Address, phone number, and website address formats

Addresses

Phone and fax numbers

Email signatures

Websites

Do not underline web addresses.

Initials, abbreviations, and acronyms

Ampersands (&)

i.e., e.g., etc.

Initials

Abbreviations

Acronyms

Initialisms

For further guidance, see the glossary of abbreviations and acronyms.

RAD awards and qualifications

Awards

Qualifications

Registered Teacher Status

Titles

Separate multiple qualifications with a comma but no punctuation point (e.g. MA, BA (Hons)) 

Post-nominals

Post-nominals (BA (Hons), MA, LRAD, etc.) should be used sparingly in communications. Usage is old-fashioned and many initials won’t be familiar to anyone outside of RAD circles. If possible, reserve mention of qualifications for biographic information for courses, etc.

Nowadays most don’t bother with BA (hons), MA, etc. but these would come before professional awards in the order they were received.

Clichés, buzzwords, and jargon

This section highlights some examples of over-used words and phrases. While some of the following examples are plain wrong, others are used far too often, some cases are too formal, and others just make us sound lazy.

Clichés

Buzzwords jargon and general misuse

Utilise (use)

Specific spellings and usage

A

B

C

D

E

F

G

H

I

L

M

N

O

P

Q

R

S

T

U

V

W

Z

Zumba

Glossary of abbreviations and acronyms

AEC: Approved Examination Centre

Please note, our regulator in Wales, the Welsh Government, is NOT abbreviated to WG.

Recommended references

Don’t think you need to read all of these and become a grammarian, but one or two are handy to have on your desk or in your department.

Books

Online

Plain English Campaign free guides